Today, we’re talking with Scott Connery of Scott Connery Events Events! He’s sharing how to help engaged couples focus on what’s really important during their wedding day and wedding planning and why it matters so much to him. We know it’s easy to get really overwhelmed with everything going on when you plan. And we want today’s podcast to be encouraging to you as you plan! So, we’re having a really candid conversation about refocusing on what’s important on your wedding day – join us!
I started my career at the Biltmore Hotel but even before that, I was already planning events. It’s just always been something that I do! After leaving the Biltmore, I started my own business: Scott Connery Events. Over the years, the business has grown and now I get to do whatever I want with each client I work with. I’ve done weddings, birthday parties, corporate events… there isn’t much I won’t do!
Why should someone bring an event or wedding planner into the process?
I think wedding planners are the best investment you can make when planning your wedding. I’ll be there as the bride’s biggest cheerleader, support system, and teammate while wedding planning. Wedding days go by so fast and a wedding planner should be helping you bring your vision to life – the vision that you want to share with your children and grandchildren. We’re here to help you plan the event that you’re going to remember for years to come.
By hiring a wedding planner, on the day of your event, you can pass the baton off to that person you’ve built a relationship with. You can trust them to take care of things so you can just be present and in the moment. We’ll take care of all of the little things – like making sure the bouquets look a certain way so that you don’t have to worry about it.
A lot of that comes from experience. So, how do you teach someone that? Does it just come from actually being on the job?
I think it also takes a certain person. I mean – I can’t go and I couldn’t be a dentist, I couldn’t be a doctor. We keep coming back for more despite all of the hardships of the last few years because ultimately, when we cross that finish line and we see how happy people are, we can’t help but want to do it again.
And after last year, I never want to diminish the importance of a wedding day. So with students and clients, I always remind myself that what’s important to them is important to me. This isn’t about what I think something should look like – it’s their day and their dream. One of the greatest things coming through this pandemic that I’ve enjoyed is that weddings became smaller, much more intimate, much more personal, and had so much more emotion. Couples are realizing they don’t need 300 people at their wedding – they’re finding what’s truly important to them.
What has helped you stay focused on what’s really important about a wedding day with your clients?
I want to start by saying that the pandemic changed everybody. And I think if you really had the time to sit and reflect during that time, on what was important just in your personal life, you started thinking about your career too. As a planner during this time, my life got at least three times harder because overnight, I was trying to focus on client retention. I began rescheduling like crazy – we all did. But what I found during the process was that there were so many clients who said they were just going to get married regardless – no matter when or how it happened. That’s when they remembered that their marriage (not wedding) was the most important thing happening.
And after that, I realized, I always wanted that to be the focus. So in every consultation, I make sure we talk about what’s really the most important to my couples for their wedding day. It’s not to diminish any of the things they want – but it’s to help everyone make sure they know what really matters on that wedding day. It’s freeing in a way. Couples can let go of traditions they thought they had to follow or the 500 person guest list and instead, focus on what will help them achieve what they really want.
Wrap Up Question
What are some key points that couples should be asking themselves to determine what’s important on their wedding day?
Ask yourself who should be there to celebrate and share your day.
What do we want our memories from this day to be? When you’re sitting on the couch with your kids, what do you want to talk about and share about your day? These should be solid memories you have forever.
What is today all about? Every little detail of your wedding day should go back to the fact that this day is about you two and your new life together.
Links Mentioned in the Episode
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